| URL | dailymail.co.uk |
|---|---|
| Commercial? | Yes |
| Type of site | Portal |
| Owner | Daily Mail and General Trust |
| Created by | Associated New Media |
| Current status | Active |
Mail Online (also known as dailymail.co.uk) is the name of the website of the Daily Mail, a newspaper in the United Kingdom. It contains almost all the stories from the Daily Mail and includes a large archive of main stories. The Daily Mail's sister paper The Mail on Sunday has its own website, but the format and stories are basically the same.
The website is very popular, reaching 78,994,874 unique web browsers in October 2011 (up from 66m in March 2011[1]) according to the Audit Bureau of Circulations, making it the most popular UK newspaper website ahead of guardian.co.uk.[2] That figure may also make it the UK's most popular news site, putting it ahead of the estimated 60 million unique browsers that BBC News Online receives (the BBC not being covered by the Audit Bureau of Circulations).[3]
Globally it is the second most visited newspaper website according to ComScore, whose methodology gave the site 39.6m unique visitors for March 2011, putting it ahead of the Huffington Post and behind only The New York Times' website which received 44.8m visitors in the same month.[4]
The search engine on the Daily Mail website is also widely used, being one of Internet Explorer 7's default web searches, alongside names such as Google, Yahoo! and eBay. Most of the site can be viewed free and without registration, although some services require users to register.
Mail Online allows users to comment on articles and has introduced a system of "pre-moderation", moderation before publishing. Their house rules state that they usually remove inappropriate content in full,[5] though they do reserve the right to edit comments.[6] The site also does not allow comments on some articles for legal reasons.[7]
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